OraComm^©

The first step in successfully marketing a drug or device is to understand how it can best satisfy the currently unmet patient and physician needs that exist in the marketplace.

For this reason, strategic marketing planning needs to begin at the very start of the clinical research process, rather than becoming a hurried afterthought that is addressed only after the drug or device is finally approved.

OraComm^©, Ora’s Medical Communication department, can help guide you toward long-term success by identifying the precise market opportunities for your drug during the clinical and regulatory phases. In the end, this proactive approach will translate to both more efficient marketing efforts and faster adoption of your product by patients and physicians alike.

The OraComm^© team of experienced business development, marketing, and creative professionals can provide you with all of the tools you need to succeed, including:

• Direct-To-Physician (DTP) and Direct-To-Consumer (DTC) strategic planning and creative execution across a wide array of media:
  • Websites and microsites
  • E-mail and e-newsletter marketing campaigns
  • PDA and iPhone applications
  • Advertorials and consumer print campaigns
  • Social networking campaigns
• Publication planning, production and placement
• Speaker training and slide kit development
• Sales training and educational aid development
• Media planning and placement
• Public Relations

For more information about the services that OraComm^© can provide for your company, please contact Joshua Moriarty, Manager of Medical Communications, at (978) 685-8900, ext. 9433 or jmoriarty@oraclinical.com.